When I first read Rollyo, it reminded me of how we get updates on our email. Updates from Continental or Southwest Airlines about the special deals they are having or from stores with upcoming sales.
On Rollyo, I put in Texas Festivals. My husband and I are members of the Classic Thunderbirds of Houston. We travel on weekends when we aren't going to see our children at their activities. I think being notified of upcoming festivals might be great to get the T-Birds on the road for some Fun, Fun, Fun! Hopefully I did everything ok, so I can be notified of upcoming Texas Festivals.
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